Freemium Conversion Revenue Calculator
Free CalculatorEstimate the monthly revenue your freemium app earns from free users, your conversion rate, and ARPU.
100% private
Runs in your browser β no numbers leave your device.
Your numbers
Total active users on your free tier.
Percent of free users who upgrade to a paid plan.
Average monthly revenue per paying user.
Monthly revenue
US$15,000
Paying users multiplied by ARPU.
Paying users
1,500
Free users converted at your free-to-paid rate.
How it works
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Model your freemium revenue in seconds
The freemium model lives and dies on two numbers: how many free users you can attract and what share of them convert to paying customers. This freemium conversion calculator turns those inputs into a clear monthly revenue figure, so you can see the impact of every point of conversion before you change a thing.
Multiply your paying users by ARPU and you have a working revenue model you can pressure-test. Nudge the free-to-paid rate up by half a point, or raise ARPU with a better plan, and watch the monthly total move β a fast way to prioritise the growth levers that actually pay off.