ARPU Calculator
Free CalculatorWork out your average revenue per user in seconds β just enter revenue and active users.
100% private
Runs in your browser β no numbers leave your device.
Your numbers
Revenue earned across the period (e.g. one month).
Number of active users over the same period.
ARPU (per user)
US$5
Total revenue divided by active users.
Annualised ARPU
US$60
Monthly ARPU multiplied by 12.
How it works
Enter revenue
Type the total revenue for the period you want to measure.
Enter active users
Add the number of active users over that same period.
Get ARPU
We divide revenue by users to show revenue per user.
See it annualised
Multiply monthly ARPU by 12 for a yearly view.
Turn revenue into better creative
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What is an ARPU calculator?
An ARPU calculator finds your average revenue per user by dividing total revenue by the number of active users. It's one of the clearest signals of how much each user is worth to your app, and it lets you compare monetisation across time, plans, or cohorts without getting lost in raw totals.
ARPU is also the foundation of lifetime value (LTV). Once you know how much revenue a user generates in a period, you can multiply it by the average time users stay to estimate LTV β the number that tells you how much you can afford to spend acquiring each new user. A rising ARPU usually means a rising LTV and more room to grow.