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Install-to-Paid Conversion Rate Calculator

Free Calculator

See what share of your app installs turn into paying users.

100% private

Runs in your browser β€” no numbers leave your device.

Your numbers

Total app installs in the period you're measuring.

Installs that converted into paying customers.

Install-to-paid rate

3.00%

Paying users divided by installs, as a percentage.

Paying per 1,000 installs

30

How many paying users you get for every 1,000 installs.

How it works

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Turn more installs into paying users

Reverze rebuilds App Store screenshots into higher-converting creative.

What is install-to-paid conversion rate?

Install-to-paid conversion rate is the share of people who install your app and then become paying users. It tells you how effectively your onboarding, paywall, and product turn free downloads into revenue. A higher rate means each install is worth more, so the same marketing spend produces more paying customers.

This install to paid calculator does the math for you: enter your installs and paying users, and it returns both the conversion rate as a percentage and the number of paying users per 1,000 installs. Track it over time to see whether pricing, paywall, and creative changes are actually moving the needle.

Frequently asked questions

How do I calculate install-to-paid conversion rate?
Divide the number of paying users by the number of installs, then multiply by 100. For example, 40 paying users from 2,000 installs is a 2% install-to-paid rate.
What is a good install-to-paid conversion rate?
It varies widely by category and monetisation model, but many subscription apps see 1–5% of installs convert to paid. Compare against your own history and category benchmarks rather than a single target.
Why use paying users per 1,000 installs?
It turns a small percentage into a whole number that's easier to reason about and forecast. If you know your paying users per 1,000 installs, you can project revenue from expected install volume.
How can I improve my install-to-paid rate?
Improve onboarding, clarify your value before the paywall, test pricing, and sharpen your App Store creative so the users who install are the right fit. Better screenshots attract higher-intent installs that convert more often.

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