Free Trial Conversion Rate Calculator
Free CalculatorTurn the number of free trials you started and how many converted into your trial-to-paid conversion rate β instantly and privately.
100% private
Runs in your browser β no numbers leave your device.
Your numbers
Free trials started in the period.
Trials that became paying customers.
Trial-to-paid conversion rate
15.0%
Share of trials that converted β 25%+ (opt-in) is strong; opt-out trials run much higher.
Trials not converted
850
Trials that did not become paid β the pool your onboarding and follow-up should recover.
How it works
Count trials started
Total free trials that began in your chosen period.
Count conversions
How many of those trials became paying customers.
Read your rate
Trial-to-paid conversion updates live as you type.
Benchmark it
Compare against opt-in and opt-out benchmarks below.
Convert more trials with better creative
Reverze rebuilds your App Store screenshots into higher-converting creative that starts the trial off right.
How to calculate your free trial conversion rate
Your free trial conversion rate is the share of people who start a trial and then become paying customers. Divide trials converted by trials started and multiply by 100. It is the metric that tells you whether your onboarding, product value and pricing actually turn interest into revenue β a small lift here compounds across every cohort you acquire.
Benchmarks depend heavily on trial type. Opt-in trials (no card required) typically convert around 15β25%, while opt-out trials (card up front) often reach 40β60% because only committed users start them. Below 10% usually points to a weak activation moment or a mismatch between what your store listing promised and what the trial delivers β and the first impression is exactly what Reverze helps you rebuild.