App Store Conversion Rate Calculator
Free CalculatorTurn impressions, product page views and installs into the three conversion rates that decide your ASO β instantly and privately.
100% private
Runs in your browser β no numbers leave your device.
Your funnel numbers
How many times your listing appeared in search & browse.
Taps through to your App Store product page.
First-time downloads from those product page views.
Conversion rate (page β install)
30.0%
The core ASO metric. ~30% is healthy on the App Store; below 20% usually means weak screenshots or copy.
Tap-through rate (impression β page)
24.0%
How compelling your icon, title and first screenshots are in search results.
Overall (impression β install)
7.20%
End-to-end funnel efficiency, from a single impression all the way to an install.
How it works
Enter impressions
Pull impressions from App Store Connect or your ASO tool.
Add page views
Enter product page views for the same date range.
Add installs
Enter installs (first-time downloads) for that range.
Read your rates
Tap-through, page conversion and overall CVR update live.
Rebuild the screenshots that convert
Reverze rebuilds your App Store screenshots into higher-converting creative in minutes.
What is a good App Store conversion rate?
Your App Store conversion rate is the share of people who install your app after viewing its product page. It is the single most important ASO lever you control: doubling conversion doubles installs from the exact same traffic. This calculator splits your funnel into three rates β tap-through rate (impression β product page), page conversion rate (product page β install) and overall conversion (impression β install) β so you know exactly where you are losing users.
As a rough benchmark, a healthy App Store product-page conversion rate sits around 25β35%, though it varies by category and traffic source (Search traffic converts far higher than Browse). If your page conversion is below 20%, your screenshots and first impression are usually the bottleneck β the fastest thing to fix, and exactly what Reverze rebuilds.