DAU/MAU Ratio Calculator
Free CalculatorTurn daily and monthly active users into your stickiness ratio β the share of monthly users active on an average day β instantly and privately.
100% private
Runs in your browser β no numbers leave your device.
Your active users
Unique users active on an average day.
Unique users active over the last 30 days.
Stickiness (DAU/MAU)
25.0%
Share of monthly users active on an average day β 20%+ is strong.
Active days / month
7.5
Implied active days for an average user (stickiness Γ 30).
How it works
Enter DAU
Pull daily active users from your analytics for an average day.
Enter MAU
Add monthly active users for the same 30-day window.
Read stickiness
DAU Γ· MAU Γ 100 gives your stickiness percentage live.
Check active days
See how many days a month a typical user opens your app.
Screenshots that drive daily habits
Reverze rebuilds your App Store screenshots into creative that wins the installs behind higher stickiness.
What is a good DAU/MAU ratio?
Your DAU/MAU ratio β often called stickiness β is the percentage of your monthly active users who are active on an average day. Divide daily active users by monthly active users and multiply by 100: 5,000 DAU Γ· 20,000 MAU gives a 25% stickiness ratio. It is one of the clearest signals of whether people build your app into their routine, because it measures repeat engagement rather than one-off installs.
As a rough benchmark, 20%+ is considered strong for most consumer apps, roughly meaning the average user opens your app about six days a month. Social and messaging apps can reach 50% or higher, while utilities and one-off tools sit far lower and that is fine. Compare against your own trend over time β a rising DAU/MAU ratio means each new install is worth more, and better onboarding and store creative is often where that improvement starts.