CTR Calculator
Free CalculatorEnter your clicks and impressions to instantly find your click-through rate and how many impressions it takes to earn one click.
100% private
Runs in your browser β no numbers leave your device.
Your numbers
How many times people tapped or clicked your listing, ad, or link.
How many times it was shown β App Store views, ad impressions, or search appearances.
Click-through rate (CTR)
1.00%
The share of impressions that turned into clicks.
Impressions per click
100
How many times you were seen for each click you earned.
How it works
Enter clicks
Add the total taps or clicks your listing, creative, or link received.
Enter impressions
Add how many times it was shown to your audience.
Get your CTR
We divide clicks by impressions and multiply by 100 for the percentage.
Act on the number
Compare it to your benchmarks and test creative to push it higher.
Turn a low CTR into more downloads
Reverze rebuilds your App Store screenshots into higher-converting creative, so more of your impressions turn into taps.
What is a CTR calculator and how do you use it?
A CTR calculator turns two numbers β clicks and impressions β into your click-through rate, the percentage of people who acted after seeing your listing or ad. The formula is simple: CTR = clicks Γ· impressions Γ 100. A higher CTR means your icon, screenshots, or headline are doing their job and convincing people to tap.
On the App Store, CTR is the tap-through from a search result or Featured placement to your product page β one of the strongest signals that your creative is working. This calculator also shows impressions per click, so you can see how many times you were seen to earn a single tap. Track the number over time, benchmark against your category, and iterate on the creative that moves it.