ARPDAU Calculator
Free CalculatorTurn your daily revenue and daily active users into average revenue per daily active user β instantly and privately.
100% private
Runs in your browser β no numbers leave your device.
Your numbers
Total revenue earned on a single day.
Unique users active on that same day.
ARPDAU
$0.04
Daily revenue Γ· daily active users β average revenue per daily active user.
Monthly per user
$1.2
ARPDAU Γ 30 β roughly what each active user is worth over a month.
How it works
Enter daily revenue
Add the total revenue your app earned that day.
Add daily active users
Enter the unique active users on the same day.
Read your ARPDAU
Average revenue per daily active user updates live.
Track monetization
Use ARPDAU to benchmark builds, cohorts and updates.
Turn more players into paying users
Reverze rebuilds your App Store screenshots into higher-converting creative β more quality installs and stronger monetization.
What is an ARPDAU calculator?
An ARPDAU calculator turns your daily revenue and daily active users into ARPDAU β average revenue per daily active user, the core mobile-game monetization metric. The formula is simple: divide the revenue earned on a day by the number of unique active users that day. Because it is measured daily, ARPDAU reacts fast to changes in ads, in-app purchases, pricing and live-ops, making it the number studios watch to see whether a build is monetizing better or worse.
ARPDAU is often confused with ARPU, but they answer different questions. ARPU (average revenue per user) spreads revenue across your whole user base over a longer window β a month or the full lifetime β so it moves slowly. ARPDAU zooms in on a single day and only the users who were actually active, which is why it is the go-to metric for a live free-to-play title where daily monetization shifts constantly. This tool also projects a rough monthly value per user (ARPDAU Γ 30) so you can sanity-check revenue against retention and acquisition costs.