App Marketing Budget Calculator
Free CalculatorEstimate the user acquisition budget you need to hit an install goal β plus the daily spend to get there.
100% private
Runs in your browser β no numbers leave your device.
Your numbers
How many installs you want to acquire from paid campaigns.
Average amount you pay for one paid install.
Required budget
$25,000
Target installs multiplied by your CPI.
Daily budget (30 days)
$833
Total budget spread evenly across 30 days.
How it works
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Lower your CPI with better creative
Reverze rebuilds App Store screenshots into higher-converting creative
Plan your app marketing budget with confidence
Every paid user acquisition plan starts with two numbers: how many installs you want and what each one costs. This app marketing budget calculator turns those two inputs into a clear budget and a daily spend, so you can size a campaign before you commit a single dollar.
The math is simple, but the leverage is not. Your cost per install is driven largely by how well your store creative converts. Sharper screenshots and headlines lift tap-through and conversion, which lowers your CPI β and a lower CPI means the same install goal costs a smaller budget. Improving creative is often the cheapest way to stretch your user acquisition budget.