Markup Calculator
Free CalculatorAdd a markup to your cost and instantly see the selling price, profit, and true profit margin.
100% private
Runs in your browser — no numbers leave your device.
Your numbers
What you paid to make or buy one unit.
The percentage you add on top of cost.
Selling price
US$70
Cost plus your markup.
Profit
US$20
What you keep per unit.
Profit margin
28.6%
Profit as a share of the selling price.
How it works
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Markup vs margin, made simple
Markup is how much you add on top of your cost, expressed as a percentage of that cost. If a product costs 20 and you apply a 50% markup, you add 10, so the selling price is 30. Markup is the number most people reach for first because it starts from what you already know — what the item cost you.
Margin is different: it measures profit as a share of the selling price, not the cost. On that same 30 sale with 10 of profit, the margin is 33.3%, not 50%. The gap between the two trips up a lot of pricing decisions, so this calculator shows both — set your markup and instantly see the price, the profit, and the margin it actually produces.