Reverzereverze

Localization ROI Calculator

Free Calculator

Estimate the return on translating your App Store listing into a new market.

100% private

Runs in your browser β€” no numbers leave your device.

Your numbers

Additional installs you expect after localizing for this region.

$

Average revenue each new download brings in (LTV, IAP, or ad revenue).

$

Total spend on translating copy, screenshots, and metadata for this market.

Localization ROI

150%

Net profit as a percentage of your localization cost.

Net profit

US$1,500

Revenue from extra downloads minus localization cost.

How it works

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Localize creative that actually converts

Reverze rebuilds App Store screenshots + localizes creative into higher-converting variants

Is localizing your App Store listing worth it?

Expanding into a new market means translating far more than a few strings β€” your screenshots, captions, keywords, and store metadata all need to speak the local language. This localization ROI calculator helps you decide whether that investment pays off before you commit budget to it.

Enter the extra downloads you expect from the region, the revenue each download generates, and your total localization cost. The calculator returns your net profit and ROI so you can compare markets, prioritise the ones with the strongest return, and build a data-backed case for App Store localization and new-market expansion.

Frequently asked questions

What is localization ROI?
Localization ROI measures the return on translating and adapting your App Store listing for a new market. It compares the profit from extra downloads against what you spent to localize.
How is localization ROI calculated?
Revenue equals extra downloads multiplied by revenue per download. Net profit is that revenue minus localization cost. ROI is net profit divided by localization cost, times 100.
What counts as a localization cost?
Include everything spent adapting your listing for the market β€” translating copy and metadata, rebuilding screenshots, keyword research, and any review or QA time.
What is a good localization ROI?
Any ROI above 0% means the market earned back its localization cost. Higher percentages signal stronger markets to prioritise; compare regions to focus your expansion budget.