Reverzereverze

Freelancer Hourly Rate Calculator

Free Calculator

Work out the hourly rate you need to hit your income goal, based on real billable hours and expenses.

100% private

Runs in your browser β€” no numbers leave your device.

Your numbers

$

The take-home pay you want to earn in a year, before expenses.

Hours you can actually invoice β€” not admin, sales, or breaks.

Weeks you work after subtracting holidays and time off.

$

Software, taxes, insurance, and other yearly business costs.

Hourly rate

US$78.26

Charge this to cover income plus expenses.

Billable hours/year

1,150

Total invoiceable hours across the year.

How it works

1

freelancerRate.how.s1.title

freelancerRate.how.s1.desc

2

freelancerRate.how.s2.title

freelancerRate.how.s2.desc

3

freelancerRate.how.s3.title

freelancerRate.how.s3.desc

4

freelancerRate.how.s4.title

freelancerRate.how.s4.desc

Ship better App Store creative, faster

Reverze rebuilds App Store screenshots into higher-converting creative.

How to set your freelance rate

Setting a freelance rate is not about guessing a round number β€” it is about working backwards from what you need to earn. Start with your target annual income, factor in how many hours you can actually bill each week, and account for the weeks you take off. Most freelancers overestimate their billable hours because admin, sales, and downtime eat into the day.

Then add your expenses: software subscriptions, taxes, insurance, equipment, and health coverage all reduce your take-home pay. This calculator combines income and expenses, then divides by your real billable hours to reveal the hourly rate you should charge. Use it as a floor, then adjust upward for value, demand, and specialised skills.

Frequently asked questions

How do I calculate my freelance hourly rate?
Add your target annual income to your yearly expenses, then divide by the number of billable hours you work in a year (billable hours per week times working weeks). That gives the minimum hourly rate to hit your goal.
How many billable hours should I use?
Be realistic. Even full-time freelancers rarely bill more than 25 to 30 hours a week once admin, marketing, and sales are removed. Using an inflated number will leave your rate too low to cover your real costs.
Should I include taxes and expenses in the rate?
Yes. Taxes, software, insurance, and equipment all come out of your revenue. Adding them to your annual expenses ensures your hourly rate covers them, so your target income is what you actually keep.
Is this hourly rate my final price?
Treat it as a floor. It covers income and costs but not the value you deliver. Raise it for specialised skills, tight deadlines, high demand, or clients who benefit from strong results.