CPC Calculator (Cost Per Click)
Free CalculatorTurn ad spend and clicks into your true cost per click β instantly and privately.
100% private
Runs in your browser β no numbers leave your device.
Your numbers
Total amount you spent on the campaign.
Clicks that spend produced.
Cost per click (CPC)
US$2
What you pay for each click β ad spend Γ· clicks.
Clicks per $100
50
How many clicks $100 of spend buys at this CPC.
How it works
Enter ad spend
Add the total budget you spent on the campaign.
Add clicks
Enter the clicks that spend produced.
Read your CPC
We divide spend by clicks to get cost per click.
Compare & plan
Use clicks per $100 to forecast bigger budgets.
Turn paid clicks into installs
Reverze rebuilds your App Store screenshots into higher-converting creative, so more of the clicks you pay for become installs.
How do you calculate cost per click?
Cost per click (CPC) is the average amount you pay each time someone clicks your ad. You calculate it by dividing total ad spend by the number of clicks that spend produced β $500 across 250 clicks is a $2.00 CPC. It is a core paid-acquisition metric: it sets the price of the traffic you buy on Google Ads, Apple Search Ads, Meta and every other auction, and it feeds directly into what each install and customer ultimately costs. A lower CPC means you buy more visitors for the same budget, so it is one of the first levers growth teams tune.
But cheaper clicks only pay off if those clicks convert. On paid app campaigns the click sends someone to your App Store or Google Play listing, and only a fraction installs β so your real cost per install depends as much on store conversion as on CPC itself. Optimise that listing with sharper screenshots, a stronger first impression and clearer messaging, and more of the clicks you already paid for turn into installs, stretching every pound of CPC further. That is exactly what Reverze helps you do: rebuild the creative that converts the traffic you buy.